The HABA Philosophy
HABA's philosophy is based on a simple principle: children are the most important thing we have. To impart fundamental values to them, to raise them as independent, creative and imaginative people, is, however, not only the parents' task. Rather, children grow up in a dense web of relationships. Siblings, friends, caregivers and teachers – they all have an influence on the development of children. But not only people, but also all the things that surround children, and the environment in which they grow up, shape their development from day one.
Meeting the needs of the youngest
“If we want to change the world, we must start with the children,” said the famous violinist Yehudi Menuhin. And children need, besides the attention and love of their parents, above all one thing:Thoughtfully designed toys, that allow imaginative play, challenge them in an age-appropriate way and, above all, are fun. In short: things that make children's eyes light up and at the same time provide a lasting play appeal.
That's exactly what we at HABA can already offer to the youngest – thanks to the work of our dedicateddesigners and game editors. Our employees put all their passion every day into the development of thoughtfully toys and play. They draw inspiration from nature or people, on travels or at home, work alone or in teams – and in the end special products are created that stimulate childlike curiosity and the urge to play.
Produce toys fairly and regionally
With our philosophy we also aim at a sustainable, fair way of doing business. Therefore, not only our Ideas "Made in Germany", but also most of the toys and wooden play figures. These are manufactured at our production site in HABA company site in Bad Rodach in Upper Franconia. Our ideas have their roots in Germany, just like the trees that supply the wood for our products. They come from sustainable forestry – which is why our wooden toys also carry the PEFC quality seal.
Social and family togetherness
We take social action towards our employees, partners and customers seriously. Because only through a fair treatment of one another trust grows - the foundation for any relationship.
HABA is part of the HABA corporate family - and stands by itsfamily roots. "It is our conviction that a family-owned company should also be run by a family. My siblings and I have therefore been active in various parts of the company for years. We gladly accept this responsibility. We always keep theties to the region important - just as it already was with our grandparents and still is with our father today," says the founder's granddaughter, Sabine Habermaass.
