Skip to content Skip to navigation

About us


The holistic development of children aged between 0 and 8 years of age is the primary objective of HABA education. Our products are perfectly aligned to the needs and concerns of teachers. They find inspiration and materials for their day-to-day work: learning concepts, play and work materials that foster the senses, creative material and movement material for indoors and outdoors – whether in nur-series, kindergartens, pre-schools or learning centers.

We have compiled this variety of products for you as an ambitious school supplier from our many years of experience.

HABA education - Imagevideo
Competence in education

Our strong education brands have one goal: Shaping worlds of learning together. We achieve this by harnessing synergies, collaborating with experts, and implementing innovative ideas. The individual brands work in close cooperation and accompany all children as well as their educators, advisers, and teachers from elementary school to the university level.

Wehrfritz is a complete outfitter for daycare, preschool, and social institutions. In the development and distribution of teaching and learning materials, innovative furniture and educationally sound room concepts, the needs of children and educators and teachers are the top priority.

project as an innovative outfitter of schools offers solutions for holistic learning environments. Well thought-out room concepts support students in learning and teachers in teaching.

The HABA Digitalwerkstatt (Digital Workshop) is an innovative learning space throughout Germany where children from 6 to 12 years old can playfully discover the digital world and acquire important skills dealing with new technologies.

The HABA FAMILYGROUP has been enriching families and institutions for 80 years with high-quality products in the areas of family life, games, education, exercise, clothing, and furniture and fittings. They unite well-known company brands under one roof, including HABA, JAKO-O, and Wehrfritz. The HABA FAMILYGROUP, based in Bad Rodach, has been family owned since its establishment in 1938 by Eugen Habermaass. Tim Steffens is the CEO.
The Family of Companies employs over 2,000 people and generates annual sales of around EUR 360 million.