Numbers. Data. Facts.


Take a look behind the scenes! You can find all the important information about HABA and the people behind the brand here.

About HABA


HABA has made it a mission to encourage children and support them in their development, while at the same time bringing them joy. These ideas are brought together in a playful manner. From social skills to fine motor skills and communication skills – HABA products allow children to learn at an age-appropriate level and without pressure.

But our passion doesn’t start or end with our products. The central values of HABA are based on the trust that our customers put in us every day. The topics of environmental protection and sustainability are as close to our heart as our regional and family-oriented roots, and make an equal contribution to our philosophy. This includes operating carefully when it comes to production, something we don’t see as a responsibility but rather a matter of course. Inspection of our materials in all our production steps therefore goes well beyond the legal requirements. This means that each of our items is sustainable and gives customers a feeling of safety. 

Our love of children is obvious. It can be seen every time one of our customers holds one of our products in their hands, or gives it to a child. We love what we do, and know that for as long as there are children, we will continue lovingly developing children’s toys and games. Products that our customers receive from HABA are always 100 percent full of love, in other words #fromHABAwithlove!


About the HABA Family of Companies


As a family-owned company operating worldwide, the HABA Family of Companies has been enriching families and social, public and private institutions with high-quality products in the core areas of family life, play, education, movement, fashion and furniture for over 80 years. With headquarters in Bad Rodach, the HABA Family of Companies unites many well-known company brands under one roof, including HABA, JAKO-O and Wehrfritz. The company has been family owned since its establishment in 1938 by Eugen Habermaass. Arnd Mückenberger and Tim Steffens are the Managing Directors. The entire company employs over 2,000 people and generates annual sales of around EUR 360 million.

You can find detailed information about the company history, company philosophy, production, sustainability and much more at: