III. Will cookies processed?
Our website uses cookies in several places. They serve to make our website more user-friendly, effective and secure.
1. Will cookies processed?
A cookie is a small data file that we transfer to your browser when you browse our site. We use cookies for the following purposes:
So that we can recognize you on future visits, to display your preferred settings in the shopping cart (language, delivery country, user name),
so that you can use other specific services: e.g. displaying the site in your language, personalizing our site, etc,
so that we can customize our site even better to your needs.
Personal data will only be stored with your express consent or if this is absolutely necessary in order to be able to use the service offered and accessed by you accordingly.
Order processing: We have concluded an order processing contract with the third-party providers (third-party cookies).
Our website uses the cookie consent technology of OneTrust, 82 St John St Farringdon, London EC1M 4JN, United Kingdom, to obtain your consent to the storage of certain cookies in your browser and to document this in accordance with data protection regulations.
Cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
2. How can you revoke the use of cookies?
You can revoke your consent to the use of cookies, unless they are absolutely necessary cookies, at any time with effect for the future under the cookie settings. You have this right in accordance with Art. 7 para. 3 sentence 1 GDPR. You also have the option of deactivating cookies in your browser at any time. If you deactivate cookies, certain features on our website may not be available to you and some web pages may not be displayed correctly.
3. Which Cookies do we use?
Various cookies are set on our website. These can be divided into 3 categories according to their purpose and function:
Strictly necessary cookies,
Functional or performance cookies,
marketing and analysis cookies.
a. Strictly necessary cookies
Strictly necessary cookies guarantee functions so that you can use our website at all. As a rule, these cookies are only set in response to actions you take that correspond to a service request, such as setting privacy preferences, logging in or filling out forms. You can set your browser so that you block these cookies or are notified accordingly. If you make these settings, some areas of the website may not work.
The legal basis for the use of strictly necessary cookies is Art. 6 para. 1 lit. b GDPR (fulfilment of contract), Art. 6 para. 1 lit. c GDPR (legal obligation) or Art. 6 para. 1 lit. f GDPR (balancing of interests, based on our legitimate and overriding interest in the technically smooth provision of our website).
aa. One Trust Cookie-Consent
Our website uses the cookie consent technology of OneTrust, 82 St John St Farringdon, London EC1M 4JN, United Kingdom, to obtain your consent to the storage of certain cookies in your browser and to document this in accordance with data protection regulations. A cookie is set for this purpose. Cookie consent technology is used to obtain the legally required consent for the use of cookies.
The legal basis for this is Art. 6 para. 1 lit. c GDPR. bb. Tealium Consent Preferences
bb. Tealium Consent Preferences
To manage consent preferences via third-party tags, we set a cookie that is linked to our consumer data platform Tealium. The provider is Tealium, 11095 Torreyana Road, San Diego, CA 92121, and the user data itself is hosted on Tealium's servers in Frankfurt am Main, Germany. The legal basis for the processing of your data is Art. 6 para. 1 lit. c GDPR.
b. Functional cookies or performance cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we use on our sites. These cookies also allow us to count visits and traffic sources so that we can measure and improve the performance of our website. If you do not allow these cookies, some or all of these services may not work properly.
The legal basis for the use of functional cookies is Art. 6 para. 1 lit. a GDPR in conjunction with your consent.
Revocation:
You have the option to revoke your consent to the use of functional cookies at any time with effect for the future in the cookie settings. The legal basis for this is Art. 7 para. 3 sentence 1 GDPR.
aa. Google 360 Analytics, Google Tag Manager
Our website uses Google Analytics and Google Tag Manager as web analytics services provided by Google LLC. (‘Google’) based in the USA. Google Analytics / Google Tag Manager use cookies, which are stored on your computer and enable your use of the website to be analysed. This allows us to regularly improve our website and make it more interesting.
The information generated by the cookie about your use of our website (including your IP address in anonymised form) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of analysing your use of the website, compiling reports on website activity for us as the website operator and providing other services relating to website activity and internet usage.
The legal basis for the processing is Art. 6 para. 1 lit. a GDPR.
In addition to revoking the functional cookies in the cookie settings, you also have the option of preventing the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Overview to data protection: https://policies.google.com/?hl=de&gl=de
Privacy Policy: http://www.google.de/intl/de/policies/privacy.
bb. Google Enhanced Conversion
Within the Google Tag Manager as a tag management system, we use Google Enhanced Conversions from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
When you visit our website and are redirected from a Google advert, we send a hashed identifier and information about potential purchases to Google. To do this, the secure one-way hash algorithm SHA256 is applied to the email address we collect from you before it is sent to Google. The hash data is then matched with logged-in Google accounts. Google processes the data to understand which ad you have clicked on, to measure the success of this and to provide us with this information in aggregated form. This allows us to track sales and measure the success of adverts. Google stores the data for a period of 140 days if it was possible to link the conversions to a Google user, otherwise the data is deleted after 60 days.
The legal basis for the processing is Art. 6 para. 1 lit. a GDPR.
In addition to revoking the functional cookies in the cookie settings, you also have the option of preventing Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
c. Marketing and analysis cookies
These cookies may be set through our website by our marketing and analytics partners. They may be used by these companies to build a profile of your interests and show you relevant adverts on other websites. If you do not allow these cookies, you will experience less targeted advertising.
The legal basis for the use of marketing and analysis cookies is Art. 6 para. 1 lit. a GDPR in conjunction with your consent.
Revocation:
You have the option to revoke your consent to the use of marketing and analysis cookies at any time with effect for the future under the cookie settings. The legal basis for this is Art. 7 para. 3 sentence 1 GDPR.
aa. Optimization of the display of advertising offers using Dynamic Yield
This website uses the services of Dynamic Yield Ltd., Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire, England, RG7 1NT (https://www.dynamicyield.com). With the recommendation tool Dynamic Yield, our website is optimized to make your website visit a personal experience through tailor-made recommendations and content. We use the page content you access to offer you equivalent or thematically related products or other content that is relevant to you recommend.
Dynamic Yield collects pseudonymized information about your usage activities on our site. Cookies are used to store only pseudonymized information under a randomly generated ID (pseudonym). A direct personal reference is therefore not possible.
The legal basis for the processing of your data is Art. 6 (1) (a) GDPR.
In addition to the option of deselecting processing for marketing and analysis purposes in the cookie settings, you can also delete the cookies stored on you after visiting our website or set your internet browser so that none of these cookies can be stored on your computer.
bb. Facebook Website Custom Audiences
Users of the social network Facebook, a product of the provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland, should note that the communication tool Website Custom Audiences or Facebook Custom Audience with Facebook's Facebook Pixel is used on this website. For this purpose, so-called Facebook pixels are integrated into our websites, which mark you as a visitor to our website without identifying you as a person. If you are later logged in to Facebook, a non-reversible and thus non-personal checksum (profile) from your usage data will be transmitted to Facebook for analysis and marketing purposes. Each Facebook user has a unique and device-independent Facebook ID, which allows us to address users across multiple devices on the Facebook social network. We do not become aware of any personal information about individual website visitors. Further information about the purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your setting options for the protection of privacy can be found in Facebook's privacy policy, which can be found on https://www.facebook.com/about/privacy, https://www.facebook.com/ads/website_custom_audiences/
among other places.
The legal basis for the processing of your data is Art. 6 (1) (a) GDPR.
In addition to the option of deselecting processing for marketing and analysis purposes in the cookie settings, you can also delete the cookies stored on you after visiting our website or set your internet browser so that none of these cookies can be stored on your computer.
cc. Integration of Youtube videos
We have integrated YouTube videos into our online offering, which are stored on http://www.YouTube.com and can be played directly from our website. This is an offer from YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, a subsidiary of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. These are all integrated in the "extended data protection mode", i.e. no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos will the following data be transferred. We have no influence on this data transfer.
By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. This happens regardless of whether you provide YouTube with a user account that you're logged in with or whether you don't have an account. If you're logged in to Google, your data will be directly associated with your account. If you do not want to be assigned to your YouTube profile, you must log out before activating the button. YouTube stores your data as user profiles and uses it for the purposes of advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular for the purpose of providing needs-based advertising and to inform other users of the social network about your activities on our website.
The legal basis for the processing of your data is Art. 6 (1) (a) GDPR. You have the option of opting out of processing for marketing and analysis purposes at any time in the cookie settings.
For more information on the handling of user data, please see the privacy policy at: https://policies.google.com/privacy?hl=de&gl=de.
dd. Tealium
On this website, we use Tealium's technologies. The provider is Tealium, 11095 Torreyana Road, San Diego, CA 92121. Tealium is a consumer data platform that allows us to segment and target in order to get a uniform view of our website visitors. Tealium collects movement and behavioral data on the Site. In addition, all transaction data about purchases is sent to Tealium. For this purpose, the following personal data will be processed: contact details (e-mail, title, first and last name, postal address), transaction data (purchases, products purchased, payment method), website behavioural data (sessions, views, clicks, conversions).
The cookies are stored for a maximum of 12 months and then deleted.
The user data itself is hosted on Tealium's servers in Frankfurt am Main, Germany.
The legal basis for the processing of your data is your consent within the meaning of Art. 6 (1) (a) GDPR.
You have the option of opting out of processing for marketing and analysis purposes at any time in the cookie settings.
For more information about Tealium's data processing, please visit: https://tealium.com/privacy-policy/.
ee. Google Ads
We use Google Ads from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Ads allows us to draw attention to our attractive offers on Google search results pages, other external sites and within the Google Display Network. We use this to track your interest in showing you ads that may be of interest to you. In addition, we use the retargeting function to show visitors to our site targeted offers.
These advertising materials are delivered by Google via so-called "ad servers". For this purpose, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks. If you access our website via a Google ad, Google Ads will store a cookie in your device. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wants to be addressed) are usually stored as analysis values.
These cookies allow Google to recognize your internet browser. If a user visits certain pages of an Ads Client's website and the cookie stored on their computer has not expired, Google and the Ads Client can recognise that the user clicked on the ad and was redirected to that page. Each Ads customer is assigned a different cookie. Cookies cannot be tracked through the websites of Ads customers. Google provides us with statistical evaluations. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the users on the basis of this information.
The legal basis for the processing of your data is Art. 6 (1) (a) GDPR.
In addition to the option of opting out of processing for marketing and analysis purposes in the cookie settings, you can prevent this tracking procedure in various ways: a) by setting your browser software accordingly, in particular the suppression of third-party cookies will result in you not receiving third-party ads; b) by disabling cookies for conversion tracking by setting your browser to block cookies, https://www.google.de/settings/ads, which setting will be deleted when you delete your cookies; c) by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin.
You can find more information about data protection at Google here: http://www.google.com/intl/de/policies/privacy.
ff. Google Customer Match
We use Google Customer Match as part of our Google Ads advertising activities, especially for remarketing. This allows us to show you targeted advertising content across the Google Display Network, Google Search, and YouTube. For this purpose, your email address, which is encrypted as a hash value, is compared with the email address stored with your Google account. Google does not have access to the actual email addresses. Google does not share the information with third parties, including other advertisers.
The legal basis for the processing of your data is Art. 6 (1) (a) GDPR.
You have the option of opting out of processing for marketing and analysis purposes at any time in the cookie settings.
You can find more information about data protection at Google here: http://www.google.com/intl/de/policies/privacy.