A special collaboration: HABA x Carmushka
Carmushka is not only a well-known content creator, but also a mom - and therefore especially close to the issues that truly matter to families. Her books are a true labor of love, inspired by the desire to give children emotional resilience and imagination. These values align with our approach at HABA: Shaping childhood as a valuable time in which play and learning go hand in hand.
The collaboration arose from a shared vision - and from the desire to accompany children on their journey. With great sensitivity, creative energy and a deep understanding of children's needs, we developed a product together that makes stories tangible and touches children's hearts.
The story behind Tilli
The main character of the book series is modeled after the daughter of author Carmushka. Together with her best friends, Tilli discovers the infinite possibilities of the button universe and introduces children to manifesting in an imaginative way.
„Tilli is brave. She feels, doubts, grows. Just like our children.“
How Tilli became a doll
In close collaboration with Carmushka, we brought Tilli to life — a lovingly crafted cloth doll that provides closeness and a sense of security.
From the first sketch to the last button, Carmushka was personally involved. The result is a true labor of love: soft and expressive.
Made for parents – with lots of feeling
As a mom, Carmushka knows how important emotional support is in everyday life. The Tilli doll can be exactly that: a companion that lets children feel they are not alone in their curiosity about the world. That it's okay to feel all emotions and sometimes just want to cuddle. Tilli invites play, sparks the imagination, and is always up for a cuddle session!