Information for bloggers and influencers

On this page you will find, as bloggers and influencers everything you need to know about collaborating with HABA. For us you are not only authentic reviewers of our products, but also a valuable voice for our HABA fans – therefore we are very pleased about your interest in collaborating with HABA!

Get in touch with us by email anytime if you have questions: blogger@haba.de

Collaboration requests

As you can surely imagine, we receive numerous collaboration requests and therefore sometimes need a little time to process them. To help us answer your inquiry as quickly as possible, it's best to refer to our Steps for collaboration.

Please understand that we cannot accommodate every collaboration. We are already looking forward to your inquiries!

Steps for cooperation

To properly assess whether your content is a good fit for us, we need some information from you as part of your inquiry:

  • A brief introduction of yourselves

  • Name of your blog or social media account

  • Age and gender of your child/children

  • Your collaboration terms and ideas

  • Media kit with the following details about your creator activity:

  1. Name of your blog or social media account and corresponding URL

  2. Target audience and main focus of your online presence

  3. Monthly views and visitors, clicks on your posts, interaction rate on the blog

  4. Presence on social media channels (subscribers / followers / likes)

  5. Information about previous brand collaborations (We'd love to see great examples of your posts!)

Please send all information together to blogger@haba.de.

Blogger | Mädchen hat HABA-Puppe im Arm und wird vom Vater gehalten.

What influence do I have over my collaboration products?

For us, it's especially important that our products suit you and your little ones. Therefore, we also need a short note on the age and gender of your child or children. In line with the main theme of your blog or the topic of your social media post, this way we can together find a great HABA product for you. Perhaps you also have concrete suggestions – if so, please let us know! Once you've received your product, we'd appreciate a brief message so we know it arrived safely.

What should be included in a blog post?

Of course you can design your blog post entirely according to your ideas. We only have a few content notes, which should be considered in your blog post:

  • We value your honest opinion – authentic and reflective, optimally prepared for your target audience, and feel free to include a short conclusion about the respective HABA product.

  • It would be nice if your post showcases the colorful world of HABA products: whether images or videos – we look forward to your creative ideas!

  • So that our customers can find the respective product with the help of your post, we will provide you with an appropriate link.

  • Since we are cooperating, you should indicate in your post that it is advertising.

What happens after my blog post?

After we publish your post, we will ask you to send us a link to the blog post. By sending this, you agree that we may also share and repost on our social media channels.

If the collaboration is successful, we'll gladly come back to you again in the future and look forward to further cooperation!

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